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the State of Entrepreneurship

First Annual Survey - 2024

state of entrepreneurship case study

We surveyed 2,042 solopreneurs and B2B corporate leaders ages 18 and over across the United States to uncover the top challenges and skills gaps faced by modern entrepreneurs. The result is a picture of the state of entrepreneurship in the new economy. 

Here are a few things we learned:

  • 80% have a neutral sentiment towards higher-education
  • 79% believe that leveling up their skills is a non-negotiable for business success. The top 3 skills entrepreneurs are looking to improve are:
    • 89% Networking & Sales
    • 84% Content Marketing
    • 83% Branding
  • 82% see lead generation as important in achieving business growth
Want to see what more of what we uncovered?

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